ᴅᴀᴍɪ ᴍᴏɴɢ ᴀʟᴀᴍ, ᴋᴜʏᴀ ᴋɪᴍ! January 10 2026

"Dami Mong Alam, Kuya Kim!" is a high-energy infotainment program produced by GMA Public Affairs that premiered on November 30, 2024. Hosted by the renowned "Philippine Trivia King" Kim Atienza, better known as Kuya Kim, the show marks a new chapter in his storied career as an educator and broadcaster. Airing every Saturday morning, the program serves as an expanded, dedicated platform for the trivia-rich storytelling that has become Atienza's signature. It was designed to fill the void left by previous long-running educational programs, aiming to captivate a modern audience that craves both entertainment and substantial knowledge in a fast-paced format.

The show's core premise revolves around the exploration of trending topics and viral videos that dominate social media feeds. Rather than simply reacting to these clips, Kuya Kim delves deep into the science, history, and fascinating mechanics behind the footage. Whether it is a bizarre animal encounter, a physics-defying stunt, or a mysterious natural phenomenon, each episode provides expert insights and stunning visuals to explain the "how" and "why" of the world. A significant part of the show is its interactive nature; Kuya Kim actively engages with the "Kapuso" community by reading viewer comments, answering their curious questions, and even featuring videos sent in by netizens, making the audience an integral part of the discovery process.

Beyond simple trivia, "Dami Mong Alam, Kuya Kim!" reflects a modern shift in educational broadcasting by embracing social media as a neutral yet powerful tool for learning. At 58 years old, Kuya Kim adopts what he describes as a "millennial" and "Gen Z-ish" approach—remaining flexible and relatable while maintaining the essence of a reliable source of information. The program emphasizes themes of curiosity, digital literacy, and the importance of using technology to spread "salt and light." By blending humor with expertise, the show has quickly established itself as a weekend staple for Filipino families, proving that learning can be as viral and engaging as the latest internet trends.

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