ɪᴛ's sʜᴏᴡᴛɪᴍᴇ January 13 2026

It's Showtime is a premier Philippine noontime variety show that originally premiered on October 24, 2009. Initially launched as a morning talent competition titled 'Showtime' to replace 'Pilipinas, Game Ka Na Ba?', the program quickly became a massive hit due to its interactive format and the charismatic presence of its hosts. The show transitioned to the competitive noontime slot in early 2012, evolving into a full-scale variety program that balances comedy, high-stakes talent competitions, and heartfelt human-interest stories. Over the decades, it has established itself as a cornerstone of Philippine television, fostering a unique bond with its audience, known affectionately as the 'Madlang People.'

Central to the show's identity is its diverse array of segments that celebrate Filipino talent and humor. 'Tawag ng Tanghalan,' one of its most iconic segments, is a legendary amateur singing competition that has discovered world-class vocalists. Other segments like 'Miss Q & A' have provided a platform for the LGBTQ+ community to showcase wit and intelligence, while 'Expecially For You' explores modern romance and relationship dynamics. The annual 'Magpasikat' competition, held during the show's anniversary month, serves as a grand stage for the hosts to showcase elaborate and boundary-pushing performances, often involving intense physical stunts and technological innovations.

The program has demonstrated remarkable resilience through significant industry shifts and political challenges. Following the 2020 shutdown of ABS-CBN's broadcast operations, It's Showtime successfully migrated to digital platforms and cable via the Kapamilya Channel. It later expanded its reach through landmark partnerships with A2Z and TV5. In a historic move in 2024, the show began airing on GMA Network's main channel and GTV, marking a monumental collaboration between two former rival networks. This adaptability has allowed the show to maintain its dominance in the ratings and continue its mission of providing 'Good Vibes' to Filipinos across the globe through The Filipino Channel (TFC).

Beyond simple entertainment, It's Showtime has become a cultural phenomenon that champions inclusivity and joy. The 'Showtime Family' of hosts, led by the incomparable Vice Ganda along with Anne Curtis and Vhong Navarro, has created a sense of community that transcends the screen. The show has received numerous accolades, including multiple PMPC Star Awards for Best Variety Show, and continues to influence pop culture through viral catchphrases and social media trends. As it enters its second decade, It's Showtime remains a symbol of hope and unity, reflecting the enduring spirit of the Filipino people through the power of laughter and shared experience.

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Pinoy Tv is a great platform that refers to Filipinos and their culture within the Philippines and overseas Filipinos among Filipino Diasporas. Pinoy channel feature programs from Pinoy Series In HD Quality. These shows are also available online on the Pinoy Teleserye TV website. Pinoy Tv shows are updated daily on the online website, so if Filipinos can not watch live TV shows, they are not going to miss the most recent episode of their favourite show nationally and internationally. Great option for anyone who wants to watch a wide variety of Filipino TV shows and movies.